The Coastal Carolinas Association of REALTORS® is proud to serve all members in Horry and Georgetown counties.

Until the early 1980’s, the REALTOR® presence in Horry County was largely fragmented and dispersed over four boards. The Grand Strand Board had jurisdiction over the northeastern corner of the county. 

The Myrtle Beach Board had jurisdiction over Myrtle Beach proper, westward to Forestbrook and southward to Highway 544.  The South Strand Board had jurisdiction below that to Georgetown County and westward to the Intracoastal Waterway.  The Conway Board had jurisdiction over the remaining bulk of the county. Each of these boards operated independently under their own elected officers and board of directors.

The Myrtle Beach Board operated the Multiple Listing Service, and shared the service with the members of other boards on an individual contract basis. The Myrtle Beach Board was the only one with paid staff. The functionality of the other boards fell on the board’s president, treasurer and secretary. This often presented a rather heavy work load for the officers, in addition to making a living in the real estate industry. 

These factors sparked talks of a merger in the 1980’s. Members of each board met formally and informally to discuss the merger. In 1981, the South Strand Board, the Myrtle Beach Board and the Conway Board approved the merger. The Georgetown Board of REALTORS® joined the association in 1995, and the name was changed to the Coastal Carolinas Association of REALTORS®. In January of 2009, we were pleased to merge with Grand Strand Board of REALTORS®.